Articles tagged: innovation

When Market Research Art meets Big Data Science

February 3, 2014

In the Dark Ages, before ‘click if you like,’ the intentions of a nation were predicted by nth samples of, say, 1014 correctly profiled individuals. Tiny focus groups would lend insights as to whether a purple wrapper would sell a chocolate bar better than a red one. Quite often the pollsters got it right. Now, with access to massive sample sets, Big Data miners argue we are drawing ever closer to the Age of Infallibility, at least as far as predicting what people are likely to want, think and do. A... More