Big Data

When Market Research Art meets Big Data Science

February 3, 2014

In the Dark Ages, before ‘click if you like,’ the intentions of a nation were predicted by nth samples of, say, 1014 correctly profiled individuals. Tiny focus groups would lend insights as to whether a purple wrapper would sell a chocolate bar better than a red one. Quite often the pollsters got it right. Now, with access to massive sample sets, Big Data miners argue we are drawing ever closer to the Age of Infallibility, at least as far as predicting what people are likely to want, think and do. A... More

Big Data, the Brave New World After Tim Berners-Lee

Karl Marx viewed the 1849 Gold Rush, which caused the largest land migration in America’s history, as important as the discovery of America itself. He was right, but in ways he could not have imagined. The vast majority of goldbugs found nothing except California, but gave the world Hollywood and Silicon Valley. Motion pictures and TV gave seeming substance to the American Way, rewrote history and sold the American Dream as an aspiration and fact to the US and to the rest. Later, Silicon Valley gave substance to the digital economy, which now gives its... More