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How to rescue your waterlogged iPhone

February 19, 2014

Last weekend I fell in the canal with my iPhone in the back pocket of my jeans. We'll cut quickly to the lessons learned. These are: 1. Don't try and... More

When Market Research Art meets Big Data Science

February 3, 2014

In the Dark Ages, before ‘click if you like,’ the intentions of a nation were predicted by nth samples of, say, 1014 correctly profiled individuals. Tiny focus groups would lend insights... More

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